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  • Jack Dorsey Announces Twitter’s Ban on Political Ads by Subtweeting Zuckerberg – News

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    Videos can use content-based copyright law contains reasonable use Fair Use (https://www.youtube.com/yt/copyright/). As Facebook comes under fire for its controversial policy allowing false or misleading political ads, Twitter has decided to respond by simply avoiding the issue entirely. Twitter CEO Jack Dorsey announced Wednesday that the social network will completely ban political advertisements beginning November 22, including both ads from political candidates and advertisements promoting political issues. “We believe political message reach should be earned, not bought,” Dorsey wrote in a Twitter thread. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.” In his statement, Dorsey pointed to the notion of paid reach through political ads—as opposed to “earned reach” from a tweet spreading naturally through retweets—as a key reason behind the company’s decision, noting that “a political message earns reach when people decide to follow an account or retweet.” “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people,” Dorsey continued. “We believe this decision should not be compromised by money.” The CEO noted that political ads on the internet “present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.” While Dorsey noted that these problems “affect ALL internet communication,” the Twitter leader said it’s “best to focus our efforts on the root problems, without the additional burden and complexity taking money brings.” “Trying to fix both means fixing neither well, and harms our credibility,” Dorsey added. Dorsey’s acknowledgement of the problems with paid reach echoes comments the CEO made last week responding to Facebook CEO Mark Zuckerberg’s recent speech at Georgetown University. Dorsey said during a conversation at the Twitter News Conference that Zuckerberg’s failure to distinguish between paid and earned reach in his speech, which was in defense of the political ad policy, was a “major gap and flaw” in his argument. “Reach and amplification was not represented in that speech,” Dorsey said Friday. And that wasn’t the only part of Dorsey’s Wednesday announcement that seemed to directly subtweet the Facebook leader. As Zuckerberg defends Facebook’s political ad policy by highlighting Facebook’s other efforts to combat misinformation, like more transparent ad policies, Dorsey pointed out Wednesday that “it‘s not credible for us to say: ‘We’re working hard to stop people from gaming our systems to spread misleading info, buuut if

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